What you will do:

• Lead and grow the social media operations team, including interns, ensuring smooth execution of daily tasks and alignment with overall marketing strategies.

• Collaborate with sales, marketing, and operations teams to integrate social media initiatives with broader business strategies and goals.

• Develop, implement, and monitor social media strategies to enhance Skyro’s online presence and drive engagement across multiple platforms.

• Coordinate with sales agents, providing them with social media guidelines, content, and tools to promote brand consistency and effective messaging.

• Propose and manage incentives and motivational programs aligned with the social media strategy for the sales network

• Monitor and analyze social media performance across the sales network, providing insights and recommendations to optimize engagement and lead generation.

• Oversee content creation and curation for Skyro agents’ social media channels, including Facebook, Tiktok, LinkedIn, and other relevant platforms.

• Coordinate training sessions for sales agents on social media best practices and tools to enhance their online presence and customer interaction.

• Track social media trends, tools, and industry developments, ensuring that Skyro agents remain relevant in digital marketing innovation.

• Prepare regular reports on social media metrics, performance, and outcomes for management.

• Main KPIs: leads and loans generated by sales agents via social media

What you should have:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

• 3+ years of experience in social media management, preferably with experience in a sales-driven or multi-unit organization.

• Strong leadership and management skills, with experience overseeing teams or projects.

• Proficiency in social media platforms, including Facebook, Instagram, LinkedIn, and social media management tools like Hootsuite or Sprout Social.

• Excellent written and verbal communication skills.

• Strong organizational skills and ability to manage multiple tasks and projects simultaneously.

• Data-driven mindset with the ability to analyze metrics and adjust strategies accordingly.

• Ability to train and motivate sales agents to engage effectively with social media platforms.

• Experience working in a fast-paced environment with shifting priorities.

• Knowledge of fintech, or retail industries is a plus.