About the company

Skyro is a fast-growing fintech company based in the National Capital Region, Philippines. Our mission is to transform the financial services landscape in the Philippines by offering fair and accessible digital financial products. We aim to provide user-friendly lending solutions and superior customer service to all sections of society, promoting financial inclusion and literacy. Founded in 2022 by a team of visionaries, we have the expertise and resources to build best-in-class consumer-centric fintech products.

Backed by Breeze Ventures, a global fintech company based in Bahrain, our Philippine operations are powered by Advanced Finance Solutions, Inc. and Skyro Lending, Inc., both registered with the Philippine SEC. As we continue to expand, our team members will have the opportunity to contribute their expertise and talents to a promising international company. Join us on our journey to build a sustainable business and make a difference in the lives of millions of customers.

Responsibilities

Digital Engagement & Social Media Management

- Execute digital engagement initiatives that strengthen Skyro's online presence across its official social media channels, agent network, and digital communities.

- Manage and grow engagement channels, including the Skyro Boss Community, official social media channels, and other relevant digital platforms.

- Plan, schedule, publish, and optimize social media content across Facebook, TikTok, Instagram, LinkedIn, and other relevant platforms.

- Monitor social media conversations, community engagement, trends, and member feedback, recommending improvements where needed.

- Support the execution of digital campaigns, product launches, and marketing initiatives across owned digital channels.

Agent Content Enablement

- Guide Skyro's agent network in creating engaging and effective social media content aligned with the company's brand and messaging.

- Provide content direction, messaging guidance, and social media best practices to help agents improve their digital presence.

- Review agent-generated content and provide recommendations to ensure quality, compliance, and brand consistency.

- Develop content guidelines, templates, toolkits, and best practices to support agent content creation.

- Conduct training and capability-building sessions on social media, content creation, personal branding, and digital engagement.

- Monitor content trends and identify opportunities to improve the quality and effectiveness of agent-generated content.

Performance & Optimization

- Monitor social media performance, community engagement, campaign performance, content effectiveness, and lead generation metrics.

- Analyze platform insights and campaign results to identify trends and recommend improvements that increase reach, engagement, conversions, and overall effectiveness.

- Prepare regular performance reports, dashboards, and actionable recommendations for stakeholders.

- Stay updated on social media algorithms, platform developments, emerging digital trends, and content formats to continuously improve performance.

Cross-Functional Collaboration

- Partner with the Sales, Operations, Marketing, Brand, and Design teams to support digital engagement initiatives, campaigns, and content development.

- Coordinate with internal stakeholders to ensure content and communications are accurate, timely, and aligned with business priorities.

- Manage engagement, recognition, and incentive programs that encourage agent and community participation and advocacy.

- Support the development and implementation of digital engagement best practices that strengthen Skyro's online presence and brand consistency.

Qualifications

Experience

· At least 3-5 years of experience in social media management, digital marketing, digital engagement, content marketing, community management, or a related role.

· Experience developing and executing social media content and digital campaigns across Facebook, TikTok, Instagram, LinkedIn, and other relevant platforms.

· Experience managing online communities, ambassador programs, agent networks, or engagement-focused digital groups is an advantage.

· Familiarity with content planning, campaign execution, performance reporting, stakeholder coordination, and social media analytics.

Skills and Competencies

· Excellent communication and stakeholder management skills.

· Strong understanding of social media platforms, content strategy, digital marketing, and community engagement.

· Strong content planning, copywriting, storytelling, and content optimization skills.

· Ability to guide, review, and provide constructive feedback on digital content.

· Good eye for content quality, visual presentation, and brand consistency.

· Experience using social media insights and analytics to optimize content performance.

· Ability to analyze performance data and translate insights into actionable recommendations.

· Strong planning, organization, and project coordination skills.

· Up to date with digital trends, platform updates, and emerging content formats.

Technical Requirements

- Proficient in major social media platforms and platform analytics tools is a plus.

- Familiarity with content planning, scheduling, and reporting tools.

- Proficient in Microsoft Office or equivalent productivity applications.