Job Description Qualifications

• 5+ years of experience in Product Marketing, Growth Marketing, Acquisition, or related roles.

• Proven experience launching and scaling consumer-facing products or services.

• Strong skills in positioning, messaging, customer segmentation, and value proposition development.

• Experience developing and executing go-to-market strategies across multiple channels.

• Ability to translate customer insights and research into actionable business recommendations.

• Strong analytical mindset with experience using data to drive decisions and measure impact.

• Experience working cross-functionally with Product, Growth, Sales, Partnerships, and Operations teams.

• Excellent presentation, storytelling, and stakeholder management skills.

• Fluent English communication skills.

• Experience in fintech, payments, banking, remittances, telecommunications, or digital consumer products is strongly preferred.

• Experience working with international customers, migrant communities, or cross-border financial services is a strong advantage.

Responsibilities

• Own positioning, messaging, and value proposition development for international financial services-focused products

• Own the end-to-end customer journey for the international financial services-focused products, identifying growth opportunities and customer pain points across acquisition, activation, engagement, and retention.

• Translate customer insights and market research into compelling product narratives and customer-facing messaging.

• Lead go-to-market strategy and execution for new product launches, features, and campaigns.

• Align Product, Marketing, Sales, Partnerships, and Operations around a clear and consistent product story.

• Develop sales enablement materials, including presentations, scripts, FAQs, and training resources.

• Drive product adoption, engagement, and retention through lifecycle marketing initiatives.

• Monitor market trends, customer needs, competitor activity, and pricing dynamics.

• Partner closely with Performance Marketing to define acquisition strategies, campaign priorities, and growth targets.

• Track and report on key business metrics, including activation, conversion, engagement, and retention.

• Adapt global strategies and narratives to local market needs while maintaining a consistent brand and product story.

• Act as the bridge between global and local teams, ensuring knowledge sharing, alignment, and execution excellence.